3000 Miles. 10 States. 1 Epic road trip.
To celebrate the release of Volvo’s new flagship electric SUV, the EX90, we joined an ensemble cast of Volvo employees and executives as they drove the first production car off the line at Volvo’s Charleston factory and across the United States to California.
Shot over 7 continuous days with a revolving cast including Volvo Cars CEO, Jim Rowan, the trip was a testament to the capabilities of the latest generation of EVs and a significant milestone on Volvo’s electrification journey.
Watch the full 25-minute documentary here
Route EX90
VOLVO CARS
Time for the rubber to hit the road.
After almost a decade of development and years of testing, Volvo’s new flagship electric SUV, the EX90, was ready to be released to eager customers. But up until now, the car had only been shown in controlled environments, under test conditions.
To prove the EX90’s capabilities and showcase its class-leading features in a real-world setting, it was time for one final test.
A real test.
The journey wasn’t just about reaching the destination; it was about testing the capabilities of the safest, smartest Volvo ever made in the most human way.
Amidst breathtaking landscapes and unexpected challenges, the EX90 proved its reliability and efficiency, showcasing the car's potential to revolutionise how we travel.
In the driver’s seat.
The EX90 was created in collaboration with some of the world’s leading tech brands.
To celebrate their partnership and highlight their contributions to the car, Jim Rowan visited each partner on the West Coast for a test drive and a discussion on the future of automotive technology.
These conversations formed part of the main film as well as stand-alone films created specifically for an industry audience.
“One for the Volvo history books”
Jim Rowan, Volvo Cars CEO
