Launching Volvo’s smallest-ever SUV.

To launch Volvo’s smallest-ever SUV, the EX30, we went big on being small. From tease through to launch we developed a campaign that used whimsical plays on scale and size to get people to see that thinking small can be a mighty idea. At the heart of the campaign was a 6-minute unboxing film that stars Volvo Cars CEO, Jim Rowan, at 3 different scales. The film premiered in front of a live audience at the EX30 launch event in Milan before being posted online amid a suite of supporting assets.