Helping athletes find their why.

At the end of 2020, a year that stopped us from moving, we worked with athletes to unearth what really motivates them – their whys. Ushering in an era of fitness that goes beyond pounds, inches and workouts, we encouraged people everywhere to consider not just fitness goals, but their ultimate reason for moving,

The campaign launched with a 1-minute spot that ran on US TV and across Nike’s global social channels. We followed it up with athlete specific stories for the likes of Marcus Rashford and Naomi Osaka as well as a suite of enablement assets to help get people moving again.