Emeya Launch

Giving a voice to the first electric Hyper-GT.

Luxury British car brand Lotus wanted to propel their latest all-electric model into the limelight with a product voice that spoke to its rebellious origins but maintained a sophisticated edge. We developed a campaign and tone of voice around the idea that the Emeya was defined by its dichotomies – bringing together power and precision, heritage and technology, emotion and logic. The provocative thought led to headlines and copy that explored this tension and positioned the Emeya as the car for those with the internal drive to harness these competing forces.