Exploring gold’s transformative power.

We created a teaser campaign to promote the World Gold Council’s latest documentary film – GOLD with Idris Elba. Working from offline rushes, we crafted 30”, 15” and 6” teaser trailers and cut them with snippets of Idris’s VO from across the documentary to create a compelling narrative that speaks to the personal journey he went on through the film.

We also made additional content from behind-the-scenes footage and stills to supplement the main documentary, including a deep dive into gold’s role in fighting Malaria in Ghana.

Watch the full film and explore additional content here