The Drop

The ultimate music game show.

To help launch Coca-Cola’s music platform, Coke Studio, we created ‘The Drop’ – a gameshow that pits top touring artists against a series of challenges dispensed by a crafty Coke vending machine. Hosted by Channel 4’s Yinka Bokinni, the show featured guests including EDM royalty Steve Aoki, Ofenbach and Dimitri Vegas as it toured the biggest music festivals in Europe and amassed thousands of views online.