Opening a portal to the Avengers Campus.

To celebrate Coca-Cola’s landmark partnership with the new Avengers Campus at Disneyland Paris we created a 360 promotional campaign that gave Marvel fans the opportunity to win a money can’t buy trip to the park via special edition packs.

Centred around a 30” TV and cinema spot directed by Matthijs Van Heijningen, the campaign also included OOH placements, a takeover of Piccadilly Circus and an experiential pop-up in the heart of London’s Soho.